Smart PPC for Smart Fitness Client

1. Client Intro

We present to you our client, who deals with the marketing of revolutionary smart products from the fitness world. The perfect combination of the traditional way of exercising with technological innovations results in a more effective workout which is easy to monitor. Apps on these fitness products measure the heart rate, allow you to exercise with other users, and signal when you are not doing the exercise correctly. 

2. Problem / Goal

The main goal of the client advertising on the Facebook platform is to reach the cheapest conversion, which means we redirect customers through the website to the store website where they can buy or order our client’s products. 

The secondary goals of Facebook campaigns are increasing brand awareness, engagement on feed posts, traffic, gathering followers for a fan page, as well as entering into a conversation to help customers how to purchase a product.

3. Solution

When we entered into a working relationship with the client, they only did “boost” post promotion. We created a Business Manager, set up conversions in Google Tag Manager, and implemented tracking codes for Google Analytics, and Facebook Pixel.

At the very beginning, we started with the reach, traffic, and page-like campaigns to make potential customers aware of our existence and to give them the opportunity to meet our client’s products. After collecting data, testing, and getting to know the thinking and behaviour of a certain audience on the market, we created conversion campaigns focused on converting them for the lowest price.

Throughout these campaigns, we tested audiences as well as various types of visuals, descriptions, demographics, devices, placements, and different buttons to optimize and achieve better results.

4. Results

Some of the most important results we achieved by testing and optimizing campaigns:

• The cost of conversions that we achieve today compared to the previous period is lower by up to 77%.
• Our price per page like is down by 82% compared to the previous period.
• The average cost per link click for a traffic campaign is 27% lower.