Vamos Toys – A Creative Campaign “Kids’ first pets”
Client Intro
Vamos Toys has been around for years and is a brand known over the country. It has been investing in marketing activities since the beginning of its existence – from traditional channels such as television to digital such as social networks, YouTube, and Google. They approached us with the desire to improve their digital marketing activities, but also to promote their new products to the market. That’s exactly why we worked with them on a new product at the beginning of this year – Eolo Sprint Pets!
Problem / Goal
The client wanted to present a new product to the market. An interactive toy that is completely unknown to the market and whose demand is almost non-existent. However, according to the characteristics of the product, the assumption was that with a good price and special benefits that the client wanted to offer (free delivery and a competitive price), it would be possible to generate demand. That is why this became the goal of this one-month campaign.
Solution
We have done our research and have created a target group to which all messages should go. We created a campaign timeline and started the creative engine! The idea was to approach the target group on platforms they spend time on and show them toys that are “kids’ first pets”.
Therefore, social media were included. Through organic activities and paid advertising, we reached our target audience. That was maybe their first contact with these types of toys but certainly not the least. They could also see those same products on television, Youtube and Google. Google Ads were there to redirect every request to a specially created landing page we optimized for this occasion.
Results
During the social media campaign, inquiries started pouring in almost immediately. Within two weeks, more than 300 inquiries were received for these cute little stuffed toys. The purchase of these products in physical stores started even before the television campaign itself, and the overall sales jumped by 12.6%.