Definition of the Brand and the Problem

Čistka is a leading provider of professional cleaning services located in Zagreb, Croatia. It is known for delivering top-notch deep and chemical cleaning solutions for upholstered furniture in various settings including homes, offices, hotels, and more. Moreover, the company offers the option to even rent the cleaning equipment. With a strong emphasis on quality and client satisfaction, the company ensures thorough training of its staff to tackle any cleaning challenge.

However, despite their expertise and exceptional services, Čistka faced a challenge in reaching and acquiring new customers within a competitive market. Recognizing the need to improve their visibility and attract new customers, Čistka partnered with our digital marketing agency to explore effective solutions.

Possible Strategies and Solutions

After having a meeting, we have identified two primary strategies to address the challenge:

1. The use of Google Ads: Google Ads emerged as a strategic choice due to its vast audience reach and targeting capabilities. By strategically bidding on relevant keywords and optimizing ad quality, we aimed at the connection with the potential customers actively searching for cleaning services. This approach would enable Čistka to increase visibility and generate leads effectively.

2. The implementation of Facebook Ads: With Facebook’s extensive user base and precise targeting options, we saw the opportunity to engage with users based on their interests and behaviors. Through visually appealing ads smoothly integrated into users’ feeds, we aimed to capture attention and drive engagement, ultimately attracting new customers to their services.

Solution and Implementation

After careful consideration, we have decided to start with a digital marketing strategy combining both Google Ads and Facebook Ads. Our company crafted eye-catching ad campaigns tailored to each platform’s unique strengths, focusing on pointing out the service offerings and promotions.

In the case of Google Ads, we did thorough keyword research to identify relevant search terms related to cleaning services. Next, we have crafted targeted ad copy focusing on Čistka’s expertise, professionalism, and competitive pricing. Using Google’s targeting options, we aimed to ensure the ads were displayed prominently to users actively seeking cleaning solutions.

Meanwhile, for Facebook Ads, our marketing agency focused on creating visually appealing ads showcasing before-and-after cleaning transformations, customer testimonials, and limited-time promotions. By utilizing Facebook’s precise targeting capabilities, we aimed to reach users based on demographics, interests, and online behaviors, thereby maximizing the relevance and impact of their ads.

Results

The combined use of Google and Facebook Ads led to results for Čistka. Through Google Ads, Čistka witnessed an increase in website traffic and lead generation, as their ads appeared prominently alongside relevant search results. This resulted in a growth of inquiries and bookings from users actively seeking cleaning services. Furthermore, Facebook Ads proved highly effective in driving engagement and brand awareness.

Čistka successfully got the attention of users scrolling through their Facebook feeds with visually captivating ad creatives and targeted messaging. This led to an inflow of inquiries and bookings from new customers.

Analysis and Evaluation

Overall, the chosen solution of utilizing both Google Ads and Facebook Ads proved to be effective in addressing the challenge of acquiring new customers. The combination of these platforms helped Čistka gain access to diverse audiences and capture their attention. Strategically targeting users actively searching for cleaning services on Google and engaging users based on their interests on Facebook led Čistka to increase its reach and make an impact in the digital landscape.

However, monitoring and optimization are essential to sustain and enhance these results over time. Webility will continue to make their ad campaigns, analyze performance metrics, and adapt their strategies to evolving market dynamics and customer preferences.

Summary of the Case

To conclude, in the case of Čistka, it can be seen the transformation with strategic digital marketing in making business growth and success. Using platforms like Google Ads and Facebook Ads, the targeted audience can be reached, ultimately driving real results such as increased website traffic, lead generation, and customer inquiries.

Furthermore, the success of Emma’s digital marketing campaign points out the importance of collaborating with experts in the field. Thus, partnering with our digital marketing agency Webility enabled Čistka to navigate complex strategies, optimize campaign performance, and maximize return on investment. Ultimately driving long-term success and profitability.