Facebook Ads Strategy For Lagerton DOO

Client Intro

Lagerton has been a prominent player in the industrial components industry. Founded in 2001, the company has established itself as a leading distributor of high-quality machine components, supplying customers in various industrial sectors across Serbian and neighboring markets.
Our client came to us with the idea of growing their online presence through organic and paid channels.

Problem / Goal

Lagerton was well-established with no previous marketing activities, and one of our objectives was to raise brand awareness and engagement on social media.
The Ultimate goal was to ensure a leading position in the market and to generate more sales.

Solution

First of all, we customized their website to make a better user experience. Then we did a setup of Universal Analytics, Google Analytics 4, Google Tag Manager, and Facebook Pixel to help us manage and analyze the success of our campaigns.

After that, we created Brand Awareness campaigns to reach new potential customers and make strong brand recall. At the same time, we started with engagement campaigns, encouraging customers to interact with our posts and community.

The next phase of our digital strategy was driving more traffic to the website. We accomplished that with various audience testing, and it also has made a more precise targeting audience.

The final part was generating more sales as a primary goal through conversion campaigns targeting already crafted audiences.

Results

In the last 3 months, the strategy we developed led to several achievements:

• Collected 1,974 unique website visits
• The number of page likes on Facebook was up from 500 to 3,200
• Since we have started the collaboration, we accomplished a return on ad spend of 18.11
• We had a significant number of interactions on every post.

If you also want to grow your online presence, increase sales, or need marketing-related services, feel free to contact us.