Meet Sverko – The ERP Software Mascot We Made
Client Intro
Let us represent you our client “Svera Solutions”, whose job is producing ERP software SVera.
The integrated information system SVera is a comprehensive solution for managing all business processes and company resources – finances, goods, materials, human resources, etc. A high degree of reconfigurability enables the system functions to be adjusted according to how your company does business.
There are more than 150 ERPs, accounting programs, business management programs, business software, etc. Most of them have balance sheets, VAT, turnover by items for a certain period, and similar reports. But SVera has everything listed, plus much more.
Problem / Goal
The client has recognized that the value of their product is concentrated on humans. As they say, and we agree, people work with people, not with software. That’s how they created the slogan of this project – software with a human face.
And indeed, many human values are attributed to this software and incorporated in slogans like this: you have support every hour, the software cannot call for help, users do, etc. Now that they have the concept, they need someone to develop the mascot on a higher level.
Solution
We have created a mascot similar to their logo, which is, above all, fun but also caring. Emotions can be read on his face, while his body is like a stickman drawn in a few strokes. When we created the mascot and gave the whole spectrum of his emotions for viewing, we made a lot of illustrations that accompany them.
Results
The result is one well-rounded story represented by animated software that people will love. It is also a mascot that will come to life in many ways and represent this brand in a fun and creative way.
If you like this story about mascot Sverko and/or need marketing-related services, feel free to contact us.