Social Media and Performance Marketing Blog
Stay up to date and dive into the latest news of the most dynamic industry these days.
Black Friday Marketing Strategies
The final months of the year, November and December, bring specific opportunities for businesses, and successful Black Friday marketing strategies become crucial for achieving sale...
How to Launch a Video Content Campaign Successfully
Creating video content is becoming increasingly accessible for all businesses, no matter the size. The cost of high-quality cameras is dropping, editing software is more intuitive...
Memes – The Science of Viral Content
In the vast, ever-evolving landscape of social media, memes have carved out a unique niche. These simple, often humorous pieces of content spread like wildfire, reaching millions o...
The Importance of Short-Format Video in Digital Marketing
Short-format video has surged in popularity for several reasons, driven by technological advancements, changes in consumer behavior, and the unique advantages this medium offers. S...
Measure and Improve Your Organic CTR (Click-Through Rate)
Understanding Organic CTR In digital marketing and SEO, Click-Through Rate (CTR) is a crucial metric indicating how many users click on your link after seeing it on search engine r...
5 Key Trends Shaping Google Ads in 2024
In recent years, Google Ads has undergone a remarkable transformation, spurred by frequent algorithm updates driven by the integration of AI models into marketing strategies. The c...
Unlocking the Power of LinkedIn for B2B Businesses
In the fast-paced world of digital marketing, B2B businesses are constantly seeking innovative ways to connect with their target audience, generate leads, and foster meaningful bus...
5 Leading Digital Marketing Trends in 2024
A lot of changes are on the horizon for this year when we talk about digital marketing trends. The good thing is that the new year has just begun, allowing you to stay ahead of the...
Barbie – A $150-Million Worth Marketing Campaign
Presenting the movie about Barbie, Mattel, and Warner Bros did not leave any marketing segment uncovered. With a 150 million dollar budget and a phenomenal creative strategy, we we...
The Importance Of A Brand Book
Building an authentic and recognizable brand is essential for success in today’s fast and highly competitive business world. However, creating a cohesive and consistent brand...
Google Remarketing – How Does It Work?
Did you know that nearly 97% of people visit a certain website for the first time without making any purchase? You create a great site and top-quality products, the site design inv...
Content Marketing To Skyrocket Your Conversion Rates
It is commonly accepted that generating catchy social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales. In essenc...