Did you know that nearly 97% of people visit a certain website for the first time without making any purchase?

You create a great site and top-quality products, the site design invites people to buy from you, SEO and paid advertising are present, etc. However, you notice something is wrong.

You have to be aware that trust is something you gain over time. It is logical in the psychology of people not to buy at the moment if they meet you for the first time. So you have to think about tools you can use to bring customers back to your site.

The answers are, however, hidden by the Google remarketing technique.

What is Google Remarketing?

Google Remarketing is a method that allows Google paid ads to follow potential customers on the Internet and serve them advertisements while they are online.

Each visitor will receive a remarketing code from your site, allowing you to choose which group of people will see your ads later while surfing the web.

Google retargeting is based on the logic that customers will return to your site much easier because they already had the opportunity to get to know you. Serve them ads, offer your support, and the rest is up to them to give you another chance.

Remarketing allows you to select that group of consumers who were on your landing page to sell a specific product.

That is especially important for those trying to develop an e-commerce business.

After that, you have the option to create a strictly segmented advertisement that will be focused on that “demographic group” of specific characteristics.

Now that you know that these consumers have been searching for a specific product, you can offer them benefits through advertising, such as free shipping, discounts, etc.

The benefits of retargeting

Now, you can see the logic behind Google Remarketing and probably recognize how to apply this technique to your business. But you’ve probably realized that accepting those “cookies” options shouldn’t be so random, right?

Here are a few advantages of remarketing that we have singled out

• Remarketing is financially profitable – unlike traditional advertising, Google remarketing is a much more affordable method for reaching the same audience.
• You receive results much faster – Google remarketing ads are more precisely linked to the target group and individual, so the results are better, too.
• A significantly wider audience for placing ads – unlike the social network Facebook (27% of users from the total world population), the Google Display Network includes over 2 million sites in over 180 countries and over 80% of users from the total number of inhabitants on the planet.
• The Google Analytics tool is at your service – with this tool, the remarketing method is much easier and more effective. Namely, you are given the option to see how effectively each remarketing ad is working, so you can manage your money better.

These are just some of the benefits of remarketing that we have found as the most important among the plenty benefits provided to digital marketing specialists. If you are interested in improving your online business presence but don’t know how, contact us and unleash your company’s potential.