A lot of changes are on the horizon for this year when we talk about digital marketing trends. The good thing is that the new year has just begun, allowing you to stay ahead of these trends before your competitors catch up. Ideally, it is wise for you to start incorporating some of these trends into your strategy before the year ends to gain a competitive edge.

5 Revolutionary Digital Marketing Trends Expected in 2024

Trend #1: Companies will Prioritize Podcasts Over Blogs

While having both is ideal, podcasting presents a blue ocean opportunity. There are currently 1 billion blogs, equating to 1 blog for every 7.8 people globally. On the other hand, there are only 4.2 million podcasts, making it one podcast for every 1857 people. This visual representation highlights the wide-open opportunity.

To make your podcast popular, consider two main strategies:

1. Email Blasts – send out email blasts when you release an episode to gain more subscribers. If you lack an email list, consider paying others to promote it.
2. Ad Swaps – trade impressions with other podcasts, promoting each other’s podcasts within your episodes. This reciprocal promotion helps regardless of the popularity of each podcast.

While having both a podcast and a blog is ideal, focusing on podcasting could be a wise strategic move, as a part of your digital marketing trend to follow.

Trend #2: Companies Will Embrace Less Popular Social Networks

Although Facebook, YouTube, and Instagram are popular, they don’t offer the best return on ad spend. According to the last 30 days, the social networks providing the best return on ad spend are as follows:

• Pinterest – 5.2
• Snap – 4.9
• TikTok – 4.1
• YouTube – 3.9
• Instagram – 3.3
• Facebook – 3.2
• LinkedIn – 2.6

Balancing your ad spend across profitable social networks is crucial, even if a network provides a better return, it may not drive the volume you desire.

Trend #3: Marketing Moats will Disappear, Except for Brands

The distinguishing factor for products, like Jordan shoes or Kylie Cosmetics, isn’t just quality – it’s the brand. With technology making it easier to copy competitors, building an indestructible brand becomes a critical differentiator. Focusing on building and promoting your brand is essential for long-term success.

Trend #4: Content Writing Will Evolve

The trend in content length is shifting from long-form to short-form due to TikTok mania, with the average user spending 95 minutes daily on short-form content. Additionally, human-written content consistently outperforms AI-generated content (94.12% of the time). Despite the trend of marketers relying on AI, leveraging humans to create or modify content ensures its effectiveness and distinctiveness.

Trend #5: Marketing Will Be Global – Not Regional

Moving away from focusing only on one region, companies will increasingly expand globally. This trend, already adopted by big corporations, will become prevalent among mid-size companies and startups. International expansion is seen as a profitable opportunity, with less competition in regions outside the US.

Conclusion

The year 2024 promises significant changes, especially with the influence of AI. By focusing on the identified trends, you can position yourself for substantial results, moving the needle and driving more revenue. Stay adaptable and open to embracing these digital marketing trends in the marketing landscape.