In the article, we will give you guidelines on how to use LinkedIn hashtags strategically, especially for B2B Marketing. You will learn to boost the organic reach of the content you post on the LinkedIn page.

LinkedIn is the hugest business-oriented social network in the world. Making the most of the features this network offers is essential to marketers and anyone looking to learn more about business, or grow their company by finding new customers and recruits. Hashtags are one of that features.

Why Use LinkedIn Hashtags?

Hashtags help increase your reach and allow you to share content with impact because of how the LinkedIn algorithm works. The post will be shown to people who follow the hashtags you include, for example, #marketing. This does not mean it will be shown to everyone who is following that hashtag. But, it will be shown to a selection of people that the algorithm thinks will like your content.

If #marketing followers like, share, and comment on your post, your post will be visible to more followers of that hashtag, as well as to people who follow the people that engaged with what you posted.

Adding a hashtag to a post also implies your post will appear on that hashtag page. This is another way for your content to reach the right audience who are not a part of your LinkedIn network (yet).

So we believe now you understand the power of hashtags and the importancy of using them.

How To Choose The Right LinkedIn Hashtags?

The simplest way to find the right hashtags on LinkedIn is to search for them using the search bar.

The Hashtag page also gives you valuable clues for the best way to use LinkedIn hashtags for marketing. You will also see a list of posts that have already used that hashtag, which you can sort by “Top” (i.e. most engagement) or “Recent”. Reading a few of these posts will help you decide if this hashtag is relevant to the content you have in mind.

Important Tip: LinkedIn hashtags are not case-sensitive, but when you use them, it is best practice to capitalize the words within them – like #MarketingStrategy. It helps the readers to understand what you mean, and it particularly helps people who use assistive technologies because many of these tools understand capitalization within hashtags.

How Many Hashtags Is Optimal To Use?

The magical number of hashtags on one post is three. If you use more than that, it might look spammy and undermine the post’s credibility.

If you decide to use three hashtags, we recommend choosing two with a large number of followers, and one that may only have followers in the thousands, but where that followers are highly relevant to the content you share. Getting a balance of breadth and niche will maximize your reach to the right people.

List Of The Most Popular Hashtags On LinkedIn

A list of the top hashtags on LinkedIn includes the ones with the most followers. These 32 hashtags have more followers than all of the rest. We also found nearly 1,000 that did not have any followers. That shows the importance of researching hashtags before you use them.

1. #india – 67,362,984 followers
2. #innovation – 38,650,888 followers
3. #management – 35,845,893 followers
4. #HumanResources – 33,124,383 followers
5. #DigitalMarketing – 27,274,591 followers
6. #technology – 26,439,260 followers
7. #creativity – 25,215,033 followers
8. #future – 24,468,940 followers
9. #futurism – 23,383,143 followers
10. #entrepreneurship – 22,628,293 followers
11. #careers – 22,448,269 followers
12. #markets – 22,155,769 followers
13. #startups – 21,153,004 followers
14. #marketing – 20,295,774 followers
15. #socialmedia – 19,620,144 followers
16. #venturecapital – 19,231,038 followers
17. #socialnetworking – 18,962,502 followers
18. #leanstartups – 18,917,171 followers
19. #economy – 18,585,690 followers
20. #economics – 17,971,203 followers
21. #branding – 17,956,449 followers
22. #professionalwomen – 17,840,578 followers
23. #macroeconomics – 17,621,730 followers
24. #advertisingandmarketing – 17,121,001 followers
25. #gender – 16,617,883 followers
26. #womeninscience – 16,528,518 followers
27. #feminism – 16,199,842 followers
28. #motivation 15,752,030 followers
29. #personaldevelopment – 14,646,124 followers
30. #investing – 14,346,414 followers
31. #jobinterviews – 14,280,814 followers
32. #money – 14,094,004 followers

The number of followers for every hashtag varies widely, so it is the reason to research before you use them. Developing content that provides an interesting point of view about a niche topic would be the best strategy to generate more reach for your posts.

We hope you found this post useful for you or/and your business. And if you like what you just read, follow us on LinkedIn. Of course, together with your favorite hashtags!