PPC And SEO Working Together
PPC, or pay-per-click advertising, refers to the advertising you see at the top and along the sides of searches on Google, Bing, and Yahoo.
Conversely, SEO is the process of improving a website to rank it in the targeted keyword or phrase searches.
It’s called “pay-per-click” because the companies that place them only pay for the ads when someone clicks on them. According to this topic, some keywords may be very affordable, while others may cost a lot per click, depending on the competition.
Does PPC affect SEO?
The truth is that PPC doesn’t directly impact SEO, but it does indirectly. So, if you want to maximize your results with your marketing plan, it is best to use these methods simultaneously.
How SEO And PPC Can Work Together To Improve Your Website?
1. Keyword Phrases
As you probably already know, improving your website with SEO gives you a better chance of ranking on the first page for one or more keywords you are targeting. Additionally, purchasing PPC ads for the same keyword allows your ad to appear near the top of the page when someone searches for that keyword.
If you do both for the particular keyword – optimize your website and purchase PPC advertising, you will ensure that your brand dominates the search results. That will give you a better chance of getting valuable clicks.
Double exposure helps the target audience to recognize you as a highly competent market participant. They assume if they see your business multiple times in the results, you must offer reputable products and services.
2. PPC Creates Brand Awareness Which Leads Organic Clicks
Ads are what drive clicks to your website. When someone clicks on your ad, they go to your landing page and learn about your business.
Sometimes, people click on your ad, get distracted, and leave. That may seem demoralizing, but people will gain awareness of your brand thanks to PPC ads. So, when they search for similar products or services in the future, they will remember your business and will click your organic search listings over competitors’.
The conclusion is that PPC ads build brand awareness that can lead to organic search traffic in the future.
3. PPC Data Can Inform SEO Strategies
As we stated, SEO and PPC use keywords to trigger listings in search results. When you use these two methods together, you get a vast amount of keyword data you can analyze.
In the end, we can say it is ideal to do both – PPC and SEO regularly in the long run. But, only PPC is a tool with which you will achieve instantly visible conversions. That is why it is considered the absolute king of marketing.