Every minute 500 hours of content is uploaded to YouTube, and people globally spend millions of hours watching it every day!
When it comes to YouTube SEO, you have no time to spare, and the deadline for meta-content optimization is 48 hours after your video goes live. If you miss it, the algorithm will consider your content unattractive, making it harder to get back in the game.

So have you ever wondered what are the needed steps and tools to make your YouTube channel and videos well ranked and optimized on this powerful platform? We will try to give you the answer in this article.

YouTube SEO – 5 Useful Tools

1. Google Trends

Use Google trends to compare your keywords with other keywords. That adjusts the search to make the comparison as

simple as possible.

Google Trends shows you the popularity of a term relative to the total number of searches, which eliminates searches repeated by one person. The benefits you get from using this tool are:

• Recognition of seasonal trends
• Spotting unattractive topics and avoid them
• Planning the annual calendar of activities
• Finding markets that need your services.

2. Google Keyword Planner

Google Keyword Planner runs a search and compares millions of keywords based on your word or phrase according to specific filters.

For an advanced YouTube SEO, you can use Rank Tracker, and for easier navigation and conventional reach, we recommend Keywords Everywhere.

3. VidIQ – Vision Chrome extension

VidIQ is another useful YouTube optimization tool you must consider having. It gives detailed insights into who is watching your videos so you can create relevant content for your target audience.

This extension works for you because it shows what the competition is viewing, top keywords, tags, and other measurable data – directly from your browser.

With the “Most viewed” option, you can compare the top-ranked videos with other video content and add an extra channel to monitor and compare your content with the content of your competition.

4. YouTube Comment Moderation

YouTube Comment Moderation is a tool that is extremely important when it comes to comment management controlling. It gives you many options, and the most valuable are:

• Hiding comments from specific users on all of your channel’s videos
• Creating a list of words that will be blocked and not displayed in comments
• Retention, that is, not publishing those words and sentences that contain hashtags or URL addresses.

5. YouTube Analytics

Last but not least is certainly YouTube Analytics you can use to get up-to-date performance metrics on all your videos.

There is a lot of data available in the different reports, such as demographics watch time, and traffic sources. YouTube Analytics gives 

you key insight on how and how long your content is being watched, and whether it’s liked or disliked. Knowing your audience and its behaviors can help you tailor your videos, extend your reach, and turn your channel into a viewing destination.

To access the Youtube Analytics dashboard – click on your profile picture in the upper right corner of any YouTube page and then click on YouTube Studio. A new dashboard opens and in the left drop-down list, select Analytics.

At the very top, there are four tabs:

1. Overview
2. Reach
3. Engagement
4. Audience.

Lose yourself in exploring these options and use the specific metrics within them, depending on what you want to achieve.

YouTube SEO – Advices

In the end, we would like to give you some easy-to-follow but highly functional bits of advice for better YouTube SEO:

1. The title should be clear and catchy
2. Cover for the video should be well designed
3. Insert keywords into video descriptions
4. Make sure that the video will make people want to comment and share it on their private platforms, such as Instagram, Facebook, LinkedIn, etc.
5. Promote your YouTube content through other social networks.